Vive Cosmetics is a new brand that is dedicated at the Latinx community. They saw a gap in the cosmetics industry because they felt that there weren’t any cosmetics dedicated exclusively for Latin women. So, we wanted to build a brand that felt very much like what the Latin community would feel like.

We went on to developing a tagline that made it completely clear who the audience was: beauty con cultura (beauty with culture) and made sure it came through in their packaging.

We also worked on packaging that was very bright and that truly brought out their message as a brand, with flowers and colors that attracted their audience.