You Don't Deserve to Make Money Having Fun, Christine Luken

You Don’t Deserve To Get Paid For Fun

You Don't Deserve to Make Money Having Fun, Christine Luken

In this guest appearance on The Money Lab podcast, hosted by Wei Houng, I come clean about a faulty money story that was holding me back in my business: You Don’t Deserve to Get Paid for Fun.


Wei Houng: Welcome to the money lab live podcast episode number eighty-two: The You Don’t Deserve to Get Paid for Fun money story. I am your host Wei Houng from the Six Figure Academy. So this is the podcast just in case you didn’t know where we give you tips, strategies, and interviews with other entrepreneurs on how to create that ultimate six-figure entrepreneurial lifestyle free about bad money stories money anxiety and stress so that you can monetize your dreams and execute your genius. Now if you haven’t already downloaded our free book from money anxiety to six-figure mastery, makes you go to And get it there. It’s the perfect complement to all the things we discussed on the show. And quite frankly, it could change your life as it has changed for others.

Now if you’re joining us live today and you are not on YouTube live, what are you doing? Just kidding. Make sure you get on or download the spreaker app on your mobile device and search for the hashtag #themoneylab. That’s that pound sign for those who don’t know what hashtag is. #themoneylab. all in one word. So that you can join us in the chat room, ask questions, interact with us, and our guest. And while you’re there, subscribe so that you don’t miss an episode. You can catch us every week. For all of the ways to find us, go to for all the details. And if there’s something you love about what you hear in this episode today that you know can help someone you care about, remember: sharing is caring. Share the show to that person.

Now today’s episode is being sponsored by the energy mind-body transformational experience events which run live, no pitch full day events where the goal is to have that one shift, one transformational experience to help you optimize your energy, mind, and body. Go to www.embte which is short for energy mind-body transformational experience. www.embte for more details on the upcoming events.

Now I’m really excited about our show today because we are going to dive deep into the ocean of money and be saved by a financial lifeguard. A few things you want to listen for short is to basically listen for the times when we start talking about addressing that sense of unworthiness of money. Nobody has that. And nobody has dealt with that before right. How to manage money like a boss. Are you disrespecting money and why it’s important to have a prosperity plan? And for those of you follow me, I talk about prosperity all the time. We get to talk today with someone who is an expert about creating prosperity plans for people. So who is our guest today?

Christine Luken, the financial lifeguard, is a money coach and a speaker just like me. And the author of, well not the same author of the book as me, but the author of ‘Manage Money Like a Boss: A Financial Guide for Creative Entrepreneurs’ and ‘Money is Emotional: Prevent Your Heart from Hijacking the Wallet’. Holy cow! That’s awesome. Now she empowers here client to rescue their financial dignity by co-creating a prosperity plan, which I just talked about to decrease debt, increase savings, and direct spending to what was really important to them. There’s so much more I would love to share by just reading the bio. But there’s no better way to learn about somebody to actually have them share it live. So Christine, welcome to the show. Thank you for being on here.

Christine Luken: Thanks for having me.

Wei Houng: And it seems you and I are probably speaking a lot of the same language, same frequency, same vibration and thus helping people in the same big way. So I’m really excited to have you on here. So let’s get that piece out of the way so we can just make this entire show talking about your book, talk about how you do to help people. So this is the Money Lab. And the topic or the title of today show was basically: you don’t deserve to get paid for fun. So that has a lot to do a little bit but the money story that you grew up with wasn’t it?

Christine Luken: Yeah. I felt like growing up that making money was hard work and you had to go to work to make money.

Wei Houng: I don’t understand why anybody would have that belief?

Christine Luken: And the amount of money that you got was directly proportional to how much effort you put in. My parents were wonderful loving parents. And I’m sure they thought they were doing a good thing by rewarding hard work. You know if I got all A’s I would get a certain amount of bonus money in my allowance.

Wei Houng: Right.

Christine Luken: So I learned very early lab taker performance. You know it always had to be hard.

Wei Houng: Was school hard for you? I mean was it hard to get straight A’s?

Christine Luken: It was not hard for me. I love school. I was a total nerd.

Wei Houng: That was not very hard work. It was like, “Hey cool this is easy.”

Christine Luken: It was still like you have to work for your money. There was always sort of this distrust about easy money. If someone came by money easily, it was easy come easy go. And there’s always some sort of suspicion around people who were very wealthy. They didn’t put the time in, you know what I mean? It was almost more than their fair share.

Wei Houng: How do you think your parents defined easy money because there are so many ways to define that.

Christine Luken: Well I mean I think like lottery winner. You know like something that there was if somebody won money. Maybe if someone got a promotion and somebody felt like, “Oh, they didn’t really earned that.”

Wei Houng: Or even like an inheritance?

Christine Luken: Yes.

Wei Houng: Wait. They got a promotion and they didn’t really earned that. And now they are judging the promotion, the validity of the promotion.

Christine Luken: Yeah.

Wei Houng: That sounds like an interesting bad money story running there.

Christine Luken: I don’t think it’s uncommon though.

Wei Houng: No, it sounds very common. I mean none of what you’re saying is surprising to me because we hear it all the time. And it’s so funny when people come into easy money, you don’t jump as it as, “Wow! Good for them.” That’s not the first reaction most people have.

Christine Luken: Yeah. And I think even in my business, I felt like it had to be hard work in order for me to make a lot of money-

Wei Houng: To justify that.

Christine Luken: -Rather than I can bring something of great value that is fun and easy for me to do. And I do deserve to get paid for that.

Wei Houng: Yeah, absolutely. And so you grew up with that perception of that’s how things were and you kind of bought into it for a little bit. At what point did you realize that there’s something needed to shift around that. In other words, most people that grow up in those type of belief money stories, there’s either a catharsis that happens or just a well thought out strategy sake like, “Okay. Now I’ve grown up, I’m going to pro-actively work on myself to release that.” What was it with for you how that shift happen?

Christine Luken: Well I think a good part of it was I hired a business coach.

Wei Houng: You hear that audience? Hire a business coach.

Christine Luken: And she worked a lot with me on the money mindset. Now you know as far as like inkling personal finances, we don’t have a gold in there. Once the income comes in, I got a plan. I know exactly where it’s going. I manage it very well. But for some reason, I was having this hang up on earning money in my business. I love my business. I love helping entrepreneurs to be able to learn how to manage their money like a boss and take things to the next level. And it’s such an amazing rewarding work. And I would always say like, “I would do this for free.” But just because you would do it for free, it doesn’t mean you have to.

Wei Houng: I know.

Christine Luken: Right. It’s like I do deserve to get paid.

Wei Houng: Sure.

Christine Luken: One of my coaching clients, I help them pay off, obviously they do a lot of the work. But with my guidance, they paid off twenty thousand dollars’ worth of debt in six months.

Wei Houng: Right. You are saving their financial lives. I mean that absolutely is of high value. Were you always doing this or were you always an entrepreneur?

Christine Luken: No, actually I wasn’t. So I started out working at my family’s business. And I honestly thought that I would always work there.

Wei Houng: We kind of have to go through that you know and be with somebody who’s a little bit on the fringes just to see what it’s like to dance with the dark side.

Christine Luken: Yeah. If you want to hear my whole tabloid story if you get my first book Money is Emotional. It’s pretty much a blank of my saga plus all of that good financial tips for preventing your heart from being hijacked by your wallet, which mine was. But while I was working for the family business, I started helping with a financial literacy course that my church was teaching. Because I had experienced that pain and frustration and embarrassment of going through that whole financial mess. So I felt like, “okay, now that I’m on the other side of it, I want to help other people.”

And so for me, it was just like, “Oh, this is just my volunteer work.” But the more I did it, the more I realize, “This is my life’s work. This is where I can really positively impact people and change their life.” I mean, “Was I having a positive impact on my family’s business and the employees there? Sure.” But not in a way that– you know how this is with coaching. When you sit across from someone and you help to facilitate that change and you just see them grow and blossom and stipend that everything that you know that they can be. It’s such rewarding work that I got to the point to where I just felt like that job was killing me. And I was making six figures and I was part owner. So I walked away from a big pay check to take this risk of starting my financial coaching business, which a lot of entrepreneurs they get through that as well. You know you got to step off the ledge.

Wei Houng: Right. Step off the ledge and take that leap of faith.And in your particular case, like God, will be your wings and say, “Okay great.” Have that level of faith. And then that’s a big thing that when it comes entrepreneurship, whatever the spiritual practice that you have it’s almost a kind of like the magic glue that helps keep it all together.

Christine Luken: Yes.

Wei Houng: Not to take this too far into the spirituality realm, but that’s really a what a lot of people kind of distinguish between. Okay, what’s the difference between me and the next person that has basically been able to survive these trials and tribulations of what it takes to become an entrepreneur? I mean I don’t care what anybody says. Entrepreneurship is fun and it’s not the easiest thing in the world. I mean I go in front of these large group sometimes and I say, “First and foremost how many entrepreneurs are in this room?”

Everybody raises their hand. Usually, it’s in a room full of entrepreneurs. I said, “Okay. Let me say this. First and foremost, you all crazy.” Because nobody in their right mind would ever want to like say, “I want to be an entrepreneur.” without realizing at first. If you knew what it took right from the get-go in the very beginning all that it would take: all the tears and the toil and the trial and tribulation to take to become successful. You may think twice. Most people do think twice.

Christine Luken: Right.

Wei Houng: And then yet we do. And I think there’s that level faith, that in your spiritual practice, whatever that may be too kind of help keep that all together for you. So I think the fact that you had such your Church, your Congress, that helped a lot I’m sure. And help you to say, “Okay. I can make this very scary leap. But I’m supported on some level on a level beyond just financial.”

Christine Luken: Yes. When you feel like, “This is my mission. This is why God put me here to empower as many people as possible to skew their financial dignity.” That gives you that drive to say, “Yeah this is going to be hard but it’s going to be worth it.”

Wei Houng: Yeah. And it’s so funny. You use the word ‘financial dignity’.

Christine Luken: Yes.

Wei Houng: How do you define financial dignity? Because it’s so interesting. I think everybody defines it a little bit differently depending on how one defines dignity right?

Christine Luken: Well the numbers can be me vastly different depending on the person or the couple that we’re talking about. So my definition of financial dignity is when you wake up in the morning and you feel really good about where you are financially, that’s financial dignity. When you feel like, “I’m in a good place.” Maybe that means you’re a millionaire, maybe it doesn’t. But what it means is that money stress is not running your life. That’s really what it means.

Wei Houng: And what do you say to people those clients that show up and that’s such a foreign concept. That they’ve always woken up with some kind of not happy with where they’re at financially.

Christine Luken: Yeah, well I live that. I live that for seven years.

Wei Houng: Right. You mean before you went to the family business?

Christine Luken: When I was with my ex-fiance. Yes, I mean I live that every single day. I tell them, “Hey it’s baby steps. It’s baby steps.” And my goal, especially in the first and second coaching sessions with people, is to figure out what their biggest pain point is and offer them something that’s going to give them at least a little bit of relief in that particular area. Like some money gurus, I don’t hand this list of seven or eight things that we do in a particular order. Because I feel like if you can give people some relief there, their level of money stress and embarrassment and shame starts to drop, then that really gets them engaged and bought into the process.

Wei Houng: Right. And they can see more too. Because sometimes when you’re so this wild with pain, you can’t even see the light that you’re supposed to be focusing on. Because there is so much pain going on around the whole financial side of things.

Christine Luken: Yeah.

Wei Houng: So when you got out of that relationship and you went in into the family business and applied and got in, did that help bring some of the financial dignity back? Did it have you recuperate completely? Or was there still more? I mean obviously, it was something that was more than helped you make that leap to go step away from a corporate job that was paying you well.

Christine Luken: Yeah. Well, when I first went to the family business, the first hitting my dad did was he sat down with me he said, “Okay you need a plan to get your finances back in order.” When I say that, he was my financial life guard. Even though I was an account, I knew how to do a budget. I was so emotional about my own mess, I really need somebody else to kind of hold my hand and say, “Do this first. And then do this. And then we’ll meet again.” I really needed somebody.

Wei Houng: Wow. And your dad did that to you?

Christine Luken: Yeah. He was the one that baby stepped through that process. And once I had gotten away from that negative relationship, things improved pretty rapidly. And the other thing I will say is, “I would not get counselling.” Because I knew that money was just one of the symptoms of the dysfunction that was going on there. So I tell people that, “there is no shame in that. A lot of times, it’s not just about the money. There are some other issues going on underneath the surface. And sometimes you do need to seek professional, to make sure that you killed the roots of that issue.”

Wei Houng: I love that you say that. Because that’s basically the way the work that I do. I mean people say, “Oh, you work on my budget everything.” “I could.” That’s not really the reason why you’re in this mess right? Because you can Google the solution. You can go google a budget and then you’ll have some amazing content out there for it. But why won’t you implement it?

Christine Luken: Right.

Wei Houng: That’s what we get to. I love to use the word ‘root’, getting to that because of it all and address it from there. So it’s very cool. Did you just decide that on your own that you would go get counselling or it’s was something like your dad said, “you know maybe you should look into that”?

Christine Luken: I knew that it was a benefit that was offered by the company. This is probably about six months after I had left my relationship. And my now husband was expressing an interest in dating me and I thought, “I don’t even know what a healthy relationship looks like. I’d better get myself straight.”  And that was very smart of me to do that.

My husband has always been very good with money. He’s an engineer so he’s not someone that’s given to emotional spending. He’s one of those people where whether he spends with a credit card or cash or debit card. He’s already thoroughly researched the purchase and he know this is the best value. And that’s probably only ten or fifteen percent of the population who are like that.

Wei Houng: Because I am an engineer. I spend emotionally mostly all the time. And my solution is, “well let’s just make more money. Let’s make more money.” So okay cool. So now you went through all that. And what do you think was the shift that finally kind of like the Linchpin that clicked. That helped you kind of, “Oh, this is what it means to be prosperous. This is one means to be in that that prosperity groove of success.”

Christine Luken: Yeah, I think it was probably about a year or two after I had left that relationship. And I remember driving to work, and it occurred to me that I couldn’t remember the last time I worried about money. And it was a complete total shock to me. Because like I said, I was a person who would be laying in bed, trying to balance my account, and make sure would there be enough payment for the rent. Was there anything left for groceries? I wasn’t even out of dead at that point, But I had my plan. I was working my plan. I was seeing tangible progress. And I wasn’t living pay check to pay check for once.

Wei Houng: Yeah. When you lifted your head up and realize that’s what was going on. It wasn’t like it had already been going on for a while. You had just been going in that direction. And one day, you just had, “oh wait. This is a totally different me.”

Christine Luken: Yeah. And that was really when I decided I wanted to help people with that.

Wei Houng: Okay. And how long did it take for you to lift your head and realize that? Was it like ten years or five years?

Christine Luken: It was only about a year after I left that relationship.

Wei Houng: So it can happen really quickly for people?

Christine Luken: It can. I mean for me, I jokingly say I had like a boat anchor with my ex-fiance. So I lovingly call him Jeff, which is not his real name. But that was kind of how I felt. I felt like I was trying to swim across the lake and he was hanging onto my leg. Like I could make some good progress if he was swimming next to me. But he was not. I basically told him, “I got to kick you off.”

Wei Houng: Yeah.

Christine Luken: I’m going to drown if I don’t. Whether you sink or swim is up to you. But I can’t do this anymore.

Wei Houng: Right. Do you know what his money story was by chance?

Christine Luken: Yeah, I do. He was raised by a single mother. And they came from a very poverty mindset. And I actually talked about the story in Money Is Emotional that they really bought into the whole ‘money is evil’, the whole ‘you don’t rise above what your family’s doing’. I remember when he had gotten a new job and a company truck. And so we went to his family’s Christmas. And his uncle jokingly said, “Oh, look at you with a company truck, moving up in the world. Pretty soon you’ll be too good to come to see us in the trailer park.” I swear within three months, maybe not even that long, he got a DUI in a truck and loss the job.

Wei Houng: And so he’s back in the trailer park. So that way he does not go back to his family.

Christine Luken: So here’s the funny thing. Last I heard, this was a long time ago. I heard that he was living in a trailer next to his mom in the trailer park.

Wei Houng: Oh no.

Christine Luken: So my husband said, “I know you love me so much. Because you have been the queen of the trailer park if you’d stayed with that guy.

Wei Houng: Oh no. Yeah, well I mean there’s something to have been said If you’re the queen of the trailer and you raised at the financial circumstances of the trailer part up and so everybody graduates. That would be some good queen work. Is this something you would want to do? Probably not. Oh my goodness. So do you think any of your money story that you had to deal with and why you were in the relationship like that have anything to do with what you help people with around unworthiness or any of those types of things around money?

Christine Luken: Yeah, absolutely. So I think there can be kind of two things at play. One is co-dependency and that is someone who is a giver with no boundaries. And it’s great to be a giver. But you and I were talking about this before we went live.

Wei Houng: Yes. And you recommend a book that I have already ordered.

Christine Luken: That was fast.

Wei Houng: Yeah. It’s called what? Give and Take?

Christine Luken: Yeah. Give and Take by Adam Grant.

Wei Houng: Yeah.

Christine Luken: In that book, he talks about what a healthy giver looks like and what’s a boundary list, you know self-sacrificing giver looks like.

Wei Houng: I wonder if that self-sacrificing giver is actually more selfish than the boundary structured giver.
Christine Luken: Yeah. I don’t know.

Wei Houng: But there must be something else beyond just giving if you’re just like giving until you completely collapse and just destroy. I call it martyrism. I call it martyrism, like financial martyrism.

Christine Luken: Yes. And that’s essentially what I was in my previous relationship. I thought I could save him. And it was funny because it’s one of my CPA. He’s like, “Oh, you have a savior complex.” And I was like, “What?”

Wei Houng: Savior complex, wow. yeah.

Christine Luken: He’s like, “Yes you did. You thought you could save him.” And I was like, “Oh my God, you’re right.” And I do think some people get their sense of importance from that. But when you try to save someone from the consequences of their money mistakes, they will never learn and you will have to do it–

Wei Houng: Again and again and again. With all my students and clients, it’s such a common story. Because of the work that I do, I tend to attract a lot of very hard centered conscious people who truly want to make an impact on the planet. And so many times when it comes to money, they bought into the different stories that if they’re doing here to do good they would do for free. And this is just like we were talking about before. And they really shouldn’t. I love what you said before we started this about the responsibility of something. If you have a gift and you’re doing good on the planet, what was it that you said?

Christine Luken: Yeah it was a quote from Manage Money Like A Boss in a chapter called We’re Not Worthy. And I say, “it’s easier to stay broke and complain about the state of the world than it is to get rich and put your money where your mouth is.”

Wei Houng: Right.

Christine Luken: Because if you say, “I don’t deserve money,” you’re rejecting your power to change the world for the better. And like it or not, money and power are part of our society today. Yes, you can change the world without money. however, money is like a megaphone.

Wei Houng: It’s like lubricant right?

Christine Luken: Yes. And if you have money and you have a healthy relationship with money, the more money you have the more that amplifies the good that you want to do in the world.

Wei Houng: Yeah.

Christine Luken: If you’re broke, you can’t buy all organic naturally sourced responsibly produced clothing.
You can’t afford to do that if you’re broke. And so people don’t think about it that way It’s like if you’re financially healthy and yes you are financially wealthy, then you get to support socially conscious businesses, environmentally responsible businesses. You have a lot more money to support causes that are doing good in the world. there are things that are important to you.

Wei Houng: Right. And if you still want to complain, having money will make your voice louder. You can complain louder and complain bigger if you still want to complain about the money that you have, right? But if you don’t have money, if you’re broke, then is like complaining from a bottomless pit that you keep falling deeper and deeper into. And nobody’s going to hear you because the sounds never going to reach the surface. Really that’s my point. I love these metaphors.

Christine Luken: You really go all day, right?

Wei Houng: I basically visualize somebody who’s falling inside this bottomless financial pit and complain about what’s wrong with the world. And how the world needs to move away from treating animals in any way or unconsciously just like destroying the planet. But then nobody hears them. Because they’re not even in the bottom of the pit. They are on the bottom of the bottomless pit which means they are getting deeper and deeper.

Christine Luken: Right, yeah. And then they can’t support those business. If you’re broke, it’s hard to eat organic. If you’re broke, it’s hard to support all those causes and those environmentally and socially responsible companies if all you can afford is Taco Bell.

Wei Houng: I know, exactly. And now you’re supporting the people that you are complaining about. Then so what happens is this becomes this vicious cycle. And then you’re complaining about something why organic is so expensive. And they are trying to pull these conscious, prosperous organizations into their world so that they can justify. I don’t know. It’s just this vicious little thing.

Christine Luken: Yes.

Wei Houng: So I love that quote from there. Anybody who gets a chance, we will have the opportunity at the end to talk about your book and everything so that people know where to get your book because this sounds like an amazing book already. What’s one thing that you can help people that, and there’s plenty of people out there who are struggling with the unworthiness especially in the community where entrepreneurs are looking to change the planet and solve people’s problems. They often deal with that unworthiness things. What are one of the first things that you help clients that are struggling with that? What do you help them do? I mean what’s one thing? I don’t want you to give it all for me.

Christine Luken: Yeah, well I mean it is a lot of in inner work. And for different people, it’s different triggers. And so like you, we delve into people’s money stories. And the first place we look is I have people write down what they think and say about money for an entire page.

Wei Houng: For entry week?

Christine Luken: Yes, so we can capture those negative money. Because those will typically point to the money story.
Wei Houng: Why just a week? You should do a month so that different payment cycles that come through the month. It’s something like, “What happens?”

Christine Luken: That’s true. With them always are doing is we start rewriting those into positives. And I heard somebody recently say and I honestly don’t remember where it was. But they said, “You’ll never rise above your own image of yourself.” So if you see yourself as like, “I can never do any better than this,” then you are not. And a lot of people love doing meditation. My mind happens to go like five thousand different directions when I try to meditate. So I do visualization instead.

Wei Houng: Right. What does your meditation do?

Christine Luken: Yeah. And so what I do is I spend time thinking about living in my dream house. And I picture myself walking through my dream house, working in my home office, laying by my pool. I visualize Nick and I going on these amazing tropical vacation.

Wei Houng: Which tropical?

Christine Luken: Any place where we can snorkel.

Wei Houng: Okay. Perfect.

Christine Luken: That’s pretty much like it. My husband’s like, “if we can snorkel there, then we are good.”

Wei Houng: Beautiful.

Christine Luken: But it’s like you have to have that higher vision of yourself.

Wei Houng: Right.

Christine Luken: And so many people have this poverty mindset and it’s like I do vision boards with people. And sometimes it’s really hard for them where they’re like, “everything is a disaster right now. What should I do?” And I say, “I want you to create your vision board. I don’t want to change anything right now because you have to change what is in your head first before you’re ever going to change what’s in your wallet.”

Wei Houng: Yeah. We need to define where we actually want to go. Get clear on that. Because most people know where they don’t want to go with absolute clarity.

Christine Luken: Right. And then they focus on that. And they get more of that.

Wei Houng: Exactly. Like I don’t want to fall off the bike. Stop looking at the ground. Boom.

Christine Luken: Exactly.

Wei Houng: I mean we learn as kids but they we never took that same learning and mapped it across to, “Oh, we can do life the same way. Life is kind of like riding a bike. If you want to learn how to ride a bike, stop looking at the ground. Look at to where you want to go.”

Christine Luken: Yes, absolutely.

Wei Houng: You know I kind of solved the world’s problems with that.

Christine Luken: Yeah. Well one of the things I told people, especially because I work with a lot of creative, is I tell them, “Go find someone in your field who is succeeding, who is also a good productive member of society.” Because all of the times, people will say, “Oh, it’s all these greedy rich people that are running the world.” Well, that’s not true. I mean if you think about it. You know I love watching the Ellen Show. Ellen DeGeneres gives away so much money. So if you think about like Allen and Oprah and Bill Gates. There’s there are plenty of people who use their wealth and use their celebrity status to do good things.

Wei Houng: Right.

Christine Luken: So I tell people, “Find someone who can be kind of that virtual mentor to you.” You know what? If they could make their living in music, if they could make their living in art, if they can make their living doing whatever it is that you’re doing, then you’ve got that positive person to look up to.

Wei Houng: Right. And so instead of comparing or comparing down, you are action modeling up, right?
Christine Luken: Yes.

Wei Houng: And even if you’re just observing and studying their story, even though you don’t get the whole entire story, there are still elements in there. Gems that can start to inspire you on an unconscious level to start making better decisions.

Christine Luken: Yeah.

Wei Houng: I love that. As I said, you and I talked a lot of the same language. And it’s so cool. And people say, “Well isn’t she going to be like a competitor to us?” Like there are so many people out there. We can’t possibly reach everyone. And so quite frankly, there’s not enough of us out there that are doing this type of work.

Christine Luken: No, absolutely.

Wei Houng: I mean there are people who would do a budget and financial stuff like that. But to go to that cord, to go the root, to take the time to kind of explore what the emotions are behind it, that’s why I like the title of your first book, which is ‘Letting your Heart Hijack your Wallet’. That’s so relevant. And such a great title by the way. But thinking about your new book. Now your new book is talking about helping people manage their money like a boss. What does that mean: managing the money, like taking the boss role around your money?

Christine Luken: Well the analogy that I use is, most entrepreneurs have reported to a traditional lost at least at some time in the past. So I say, “think about that last boss that you had and imagine if, after lunch, you came back to the office, and you had three or four hours left before quitting time, and you were caught up on everything. So you walk into your boss’s office and you’re like, ‘Hey Scott, I’m completely caught up with everything you want me to do. What do you get for me?'” Well if my former boss Scott hid under his desk until I walked away, I will think that that was really weird, right?

But here’s the thing. A lot of entrepreneurs are hiding from their money. They are ignoring their money. And I tell them, “You know what? You don’t have to be a former high school mathlete. You don’t have to be this numbers genius to spend a small concentrated amount of time and energy, managing your business finances on a weekly and monthly basis. I mean I probably spend about fifteen or twenty minutes a week. And I’m a numbers person. But there’s a lot of great tools out there. Some people certainly should get the help of a bookkeeper.

Wei Houng: Right.

Christine Luken: But they need to understand that enough about their business finances to hold that person accountable. And also to understand the information that they’re receiving from them to make good business decisions.

Wei Houng: Right.

Christine Luken: So I talk people out, “It’s time to stop hiding from your money. It’s time to stop ignoring your money. Because money is either going to be your best employee or your worst nightmare.

Wei Houng: Right.

Christine Luken: And if you don’t manage your money like a boss, you can’t be a manager if you don’t have any.

Wei Houng: Yeah, yeah. Because you let the money be your boss.

Christine Luken: Right. yeah.

Wei Houng: So yeah. And if you play the role of that hiding boss then money will just sit there and you can’t control what it’s going to do. And more often than not, it simply finds another job with somebody else.

Christine Luken: Exactly. Exactly. Well, because if I went into my former boss and he did that to me and I just eventually wandered away because it was awkward, I would probably go and look at cute kitten videos on YouTube or message people on Facebook, right?

Wei Houng: Exactly. And this is where when we see what people do is this frivolous spending or shopping therapy and everything. And they’re buying these widgets and gadgets What’s his name? Doodads. Rich Dad Poor Dad. Kiyosaki. He calls them to doodad.

Christine Luken: Right.

Wei Houng: Which are things that don’t contribute anything to your life. they are a temporary kind of like fill your voice type of thing. And yeah that’s exactly what happens when you hide from your money. You know a lot of work that we do on our end and says, “Hey would you need to kind of have that conversation. You need to get real with your money and see what the heck is going on.

Your energy needs to be in the money in order for you to be able to have money support you in what you want to do, right?” So managing money like a boss. So how does someone then stop hiding? How does someone get out? Like you’re saying fifteen to twenty minutes a day do they actually sit there and just log into the bank account and just at least look at your ledgers? Those baby steps?

Christine Luken: For some people, they might need the help of a money coach or a CPA or a bookkeeper to get things in order. So for example, if you’ve just been flying by the seat of your pants you might not know where to start. You may need to have someone come in and say, “Let me get you set up on QuickBooks online. Let me walk you through what all of these things mean and show you how to use this.”

Wei Houng: Right.

Christine Luken: It’s going to be totally worth your money to pay somebody a couple of hundred bucks to spend some time with you and get you set up on a system that is easy for you. So occasionally, I will have clients who say, “I need you to help me do this. Help get me set up and show me how to use it.” “Sure I can I can help you.” I’m not going to go in and straighten out your QuickBooks. But teaching somebody how to use it and take ownership of that tool, sometimes people need that.

But yes, I tell people, “I call it Your Date with Money.” Have your commitment with money every week where you go and you look and see what money has come in this week, what bills need to be paid, do I need to invoice somebody. Sometimes I start coaching business owners and it’s like I find out things there’s a whole bunch of people they need the invoice. If they invoice people and got that money, they would not be in this mess.

Wei Houng: Exactly. So it’s just getting a system together. And what do you say to people that once they have it set up, sometimes people they set it up and they think it’s a set it forgets it and they never go back to the spreadsheet. They never go back to the ledger. They never go back to the QuickBooks online. And because it’s one thing to have it set and then say, “Okay, go. now we have a system set up.” It’s another thing to say, “Why aren’t you going in there at least ten-fifteen minutes a week to kind of check in on it?” Even if there’s nothing to check in or input, and you still check in, right?

Christine Luken: Well and that’s why I call it ‘your date with money’ or ‘your appointment with money’ is you put that in your calendar as a recurring appointment. And that is your time that you spend with your accounting number even if it’s five minutes.

Wei Houng: I love that. And I think that’s a that’s a big piece because I always talk about how time blocking every little thing in your life including those types of moments. And so yeah, very powerful piece. I think that alone can help people kind of like start owning their money flow again. And now a lot of times you know people do that and despite the best efforts of being the boss of our money, there’s something else that sometimes gets in the way which tends to be what you would like to call or you referred to as disrespecting money.

Christine Luken: Right.

Wei Houng: And despite your best efforts on coordinating everything, you’re still sabotaging yourself on some level.

Christine Luken: Yeah. And I tell people, “think about your relationship with money like you would any other relationship.” You need respect. You need honesty and you need positive attention. So we just talk at the positive attention and that is actually spending some time with your money.

Wei Houng: Right.

Christine Luken: Honesty is really just being honest with yourself about the state of money. I mean some people when we first meet, a lot of times they don’t know what their 401K balance is. They don’t know exactly how much money they owe. It’s important that you’re honest with yourself. Where do I stand with my money? But as far as respecting money, I mean I’m talking about physically respecting your money. Now is your wallet falling apart?

Is there spare change and receipts floating all over your car at the bottom of your purse? Do you have any filing system for your receipts and your business paperwork? It doesn’t have to be complicated. I mean I’m a big fan of fancy office supplies. You know what? You can go and buy twelve cool file folders and do one for each month.

And just put all your January receipts in one and all your February receipts. It doesn’t have to be super complicated. So I tell the story in Manage Money Like A Boss in an artist who was hiding for her money. And so this was her filing system. She had a small brown box on her desk. Yes. She would put receipts in. When it got full, she would dump it into a garbage bag that she kept in her closet.

Wei Houng: No.

Christine Luken: Yes. Can you imagine the stress come two or three weeks before tax time where she would empty this huge garbage bags full of receipts? And then she’s going to go through it and make some order out of it to give to her CPA to do taxes.

Wei Houng: I don’t know if anybody would want to deal with that one. Oh my God.

Christine Luken: And they’ll going to be like, “I’m going to charge you this much and we’re going to file extension. And then now you have three more months to go through all this stuff. But she was always driving that tax time. And I said is, “All we need to do is get twelve file folders. And for each month, just put your receipts for that month. And when you get your bank statement where you print in online comes or it comes in the mail, you put it with the receipts. That takes ten minutes.

Wei Houng: That’s it. That’s it. You know it’s is so simple. Like what you were saying and I love what you were saying. Helping people understand, “you don’t have to do a mass a hundred eighty degrees shift. You can take baby steps: one little thing at a time.” And it doesn’t cost a lot. You don’t have to invest in mass amounts of technology right off the bat. You could use, like you’re saying, twelve folders and each one represents a month.

Christine Luken: Yeah. Yeah. Well and I think that’s one of the great things about the book is that the chapters are short. And at the end of every chapter, there’s eight creative money exploration. And it’s some kind of activity to apply like you’ve learned in that chapter to your life and your business. And so there’s actually workbook that people can download for free from my website where it’s got all the room to do all the exercises in there.

Wei Houng: Nice. Very cool.

Christine Luken: Yeah.

Wei Houng: So this eventually leads them to helping what you take your clients to which is creating that prosperity plan if you will.

Christine Luken: Yes.

Wei Houng: So what is that? What is the prosperity plan?

Christine Luken: Well I have grown to dislike the word budget. Because a lot of people don’t like the word.

Wei Houng: Budgets suck. Budgets don’t work.

Christine Luken: Yes.

Wei Houng: But a prosperity plan works better.

Christine Luken: With a budget, you think it’s like a crash diet. And a prosperity plan is more like a healthy eating plan. There are actually multiple parts to your prosperity plan. There’s your spending plan which is what people traditionally think of as the budget.

Wei Houng: Right.

Christine Luken: And really, the spending plan we can’t even really make that spending plan until we have that vision of where we want our life and our business to go. Because that dictates where we spend our money. I don’t tell people, “stop spending money on this.” What I do is I show them where they’re spending their money now. And I say, “Okay you have said that this stuff is important you. But here’s what you’re spending your money on now. Where do you want to make the shifts so that we can direct more of that spending towards what your goals are?”

So whether that’s a trip to Ireland or you want a new building for your business or whether it’s business personal whatever. Once people understand what their big goals are, it makes it so much easier for them to shift their spending. And I don’t have to even really turn to do it.

Wei Houng: Yeah, they just do it on their own once they see, get it clear right?

Christine Luken: Exactly, yeah. I just pointed it out. And I say, “okay you know.” I had a couple that had a couple of teenage kids. They were spending two thousand dollars a month on food between dining and groceries.

Wei Houng: Wow.

Christine Luken: That’s a lot of money.

Wei Houng: Yeah. Well, it depends on where you live right? But yeah.

Christine Luken: Yeah. Well, I’m in the Midwest. So that’s a lot of money.

Wei Houng: That’s a lot of money for the Midwest.

Christine Luken: And so I basically said, “Okay, you’ve said that vacations,” the husband wanted a motorcycle. The wife wanted a new car. And I said, “You say that’s important to you but what your current spending is saying to you is that it is really important you. I’m not telling you to stop eating out.

But if we can make that adjustment and decrease that by thirty percent, sudden that six hundred dollars that you’ve got freed up for this other goal.” So I’m really more about pointing out what’s going on and making people mindful. And then I make suggestions. Because I know if they decide to make that change than they own it, it’s going to stick rather me saying you need to stop eating out.

Wei Houng: Yeah. I mean food would’ve been very much part of me. I’m a total foodie. We have family restaurants and everything like that. So it’s really interesting. And then when you said two thousand, I was like, “well that’s not too bad.” Because I live in California.

Christine Luken: Right. That’s a totally different story.

Wei Houng: California. Two thousand? Okay, yeah. Well, I can see how that would happen. I don’t have a full family with kids and everything. Right now, dogs and college. And now I have just me and my dog. I still sometimes spent about a grand because I love food. I love eating out. It’s so funny.

One of my favorite sushi places in their second year when they opened right around the corner from me and also I am going, “Wow. I must spend a lot of money.” I finally went over how much money I spent and year two that they were there. Ten thousand dollars in one restaurant. I’m like their number one or number two. He says, “you’re like number one or number two client or customer.” I’m like, “Good.”

Christine Luken: “I should be.” Is that important to you?

Wei Houng: Yeah. Well, food is really important to me.

Christine Luken: Then that is your decision.

Wei Houng: Yeah. I am a massive food eater. Food is really important to me. For me, it’s an element of life that incorporates the social component. So yeah, it’s an important piece. When I go to different locations and everything, I goes, “What’s good to eat around here?”

Christine Luken: Right, yeah.

Wei Houng: Like vacation or travel, food is also important.

Christine Luken: Yes. But there’s nothing wrong with that. You’re consciously making that decision.

Wei Houng: Yes, I am. And I’m watching. I’m keeping track of it too.

Christine Luken: Yeah, and so with the prosperity plan: you’ve got your spending plan, your savings plan, and your debt reduction plan. And those are working holistically together to get you to that preferred financial destination which is that vision board that you’ve created. It does look very different for each and every person, couple, and business owner. Because it’s important for them to get really clear about what does success mean to me.

Wei Houng: Right. I might need you to come in as a guest webinar presenter in our, my monthly masterminds that I run, in between my prosperity breakthrough programs.

Christine Luken: Yeah.

Wei Houng: Because the things that you’re sharing here, it takes what I said but it goes so much deeper on it.  So the prosperity plan, I love how you broke it down. It’s not just about a budget. It’s about your spending plan. It’s about your savings plan which is really all of it. And your debt reduction plan which is really all geared towards the goal of where you actually want to go when it comes to money and how you want money to support your lifestyle, how you want your money to support your business, all those different things, right?

I love that. I love how you broke it down to this three simple components so that people say, “Oh my gosh. That was a complicated thing.” It’s not: what you spend, what you save, and your debt reduction, right? Or debt management per se.

Christine Luken: Yes.

Wei Houng: Because I mean when it comes to business, you’re leveraging debt. Ever since we came off the gold standard, debt becomes a leverage-able component of how we grow businesses. I mean I think every Fortune 50 or 100 company has at least a multi-million-dollar credit line that they use to leverage to help them to grow on some level, right?

Christine Luken: Yeah.

Wei Houng: But that’s a whole level intricacy that goes beyond just normal debt reduction of their debts.
Christine Luken: Yeah. But I do tale about business debt in the book and what’s a good debt, bad debt. I call them bad and the ugly.

Wei Houng: Right. Yeah, that’s why before we got in here, I always talk about thinking the ROI. If you have a document of ROI that you have for your expenditures that in self and your business, that kind of help out too. Otherwise, if you have no ROI, then you are spending money for the sake of spending money.

Christine Luken: Right,

Wei Houng: And that doesn’t do anything or anybody any good.

Christine Luken: No.

Wei Houng: So I love this. And I love having guests like you on because it’s like we’re talking shop. Everyone is, “well it’s good to have a little bit of conflict.” But you and I, there’s no conflict in almost anything and the messaging that I say to my audience, you say to your audience because it’s so very much in alignment. So that’s why I was really excited about having you on the show today. So this is the time. I mean we’re almost at the end of the show surprisingly.

Christine Luken: Yeah. That was fast.

Wei Houng: I know. It just flies by. I want to make sure of that because I, myself want to kind of like engage with you on a deeper level. Because there’s all this whole thing about you can’t coach yourself no matter what.

Christine Luken: Yeah.

Wei Houng: And so I’m sure there are people in the audience now hearing about your expertise, hearing about your journey and your story, would love to be able to connect with you, to be able to explore what are the possibilities of how they can engage with you. So can you share with us a little bit of how people can connect with you, should they get inspired by what they heard here to reach out and find out?

Christine Luken: Yeah. If you’re a business owner, you want to go to That’s going to take you to my landing page on my website with the book. And then I do also have a membership group for creative entrepreneurs where we training monthly. We actually have two trainings: one by me, one by a guest expert on all it is of your money and how it impacts your business.

Wei Houng: Cool.

Christine Luken: So if they want to go there, if you’re not a business owner, that’s okay too. If you just want to go to my main website My blog has a ton of great articles, podcasts, videos. And you can also find out more about coaching there if someone wants to work with me one on one.

Wei Houng: Right. The link that links that you’ve shared on convert kit, is that your landing page?

Christine Luken: That’s actually a little free gift. It is the Seven Ways to Increase your Business Income This Year.
Wei Houng: Seven Ways?

Christine Luken: Seven Ways. Oh no, this month. I’m sorry. Seven Ways to Increase your Business Income This Month.

Wei Houng: Okay because nobody is that patient to wait a year. They want it now. This is the world we live in.
Christine Luken: Right now.

Wei Houng: Right now.

Christine Luken: You got thirty days. Very easy things that people can do. I would say probably at least four or five of them are going to buy anybody’s business to help them increase their cash flow this month. And who doesn’t want more money in their bank account?

Wei Houng: Right, exactly. I mean if you’re not, then you’re not our audience. I don’t even know why on the show right now. No just kidding.

Christine Luken: Because we were talking earlier. And we said that I love money. “I love money.”

Wei Houng: I know. And to be able to concurrently say that and not have any weird foibles or like. Because that’s almost like a real simple exercise. You know everybody goes around the room, stand up and announce that, “I love money”, and see how you feel. Because if you’re feeling all funky and weird, then guess what? it may not necessarily work. Right? The money story got knocked out.

So very cool. So thank you so much, Christine. I really appreciate you. If there’s one last thing that you want to leave for the others who are like saying, “Oh my god. I want just a little bit more.” What is one thing that you can leave with them, one little gem stone that’ll just kind of like knock it out the part for them like, “Oh my God. That was the best.”

Christine Luken: So here’s what I want to say to all entrepreneurs, “You plus money can change the world.”

Wei Houng: Oh, I love it.

Christine Luken: So if you can get your relationship with money straightened out, your impact is just going to be amplified. It’s going to be crazy. I want all of the big kind-hearted, generous, creative entrepreneurs to understand that hand in hand, them plus money, they can change the world.

Wei Houng: Yeah. You’re like the female version of me. Because I say the same thing. I mean, “Entrepreneurs are the problem solvers on the planet.”

Christine Luken: Yes, absolutely.

Wei Houng: We submit ourselves to the crazy because we believe in a higher purpose of solving some problem that this world needs.

Christine Luken: Yes.

Wei Houng: Right. And so I love that. Entrepreneurs plus money equals massive impact.

Christine Luken: Yes.

Wei Houng: Perfect. I mean can ask for a better way to end it. I’ve got chills all over my body for that. Thank you so much. Thank you so much for that. That was amazing.

Christine Luken: Thanks for having me.

Wei Houng: Thank you so much for being here. Thank you for joining us. Thank you again, Christine. You are awesome. You’re amazing. I can’t wait to have us talk more shots later, okay? So see you, everybody. Bye YouTube Land