Starting an online coaching business from scratch and scaling it to $10k-$20k per month might seem like a daunting journey. Yet, with the right strategies and insights, it’s entirely achievable. In this comprehensive guide, I’ll share the blueprint I’d follow if I were to rebuild my coaching business today, focusing on the key steps that led to my success.
Understanding Your Audience and Crafting Your Message
Identifying Your Ideal Client
The cornerstone of any successful coaching business is understanding who you’re talking to. I’d focus on individuals who are not just looking for a change but are ready to invest in making that change happen. Targeting clients moving from good to great, rather than from bad to good, sets the stage for a more engaged and committed clientele.
Click here to find out how to speak to buyers
Creating a Clear and Compelling Message
Your message needs to cut through the noise and directly speak to the hearts and minds of your potential clients. Here, clarity is king. Articulating a unique angle of mastery — that one thing that makes you 1000% different from every other coach out there — is crucial. This differentiation not only attracts the right clients but also positions you as the go-to expert in your niche.
Here’s how to find out if you have a messaging issue
Structuring Your Offer for Success
Starting with One-on-One Coaching
Despite the allure of scalable group programs, beginning with one-on-one coaching offers a solid foundation. It allows for personalized attention and remarkable transformations, which are great for building testimonials and word-of-mouth referrals. I’d start with a $3K offer, focusing on delivering value that feels like a no-brainer to my clients.
Gradually Increasing Your Price Point
As demand grows and your reputation solidifies, gradually increasing your prices is a natural next step. This approach not only enhances the perceived value of your coaching but also ensures your income grows alongside your expertise and client success stories.
Promotion and Audience Growth Strategies
Leveraging Personal Networks
Never underestimate the power of your existing network. Initially, I’d reach out to everyone I know, sharing what I do and asking for referrals. This grassroots approach can lead to early clients and unexpected opportunities.
The Power of a 20-Minute Webinar
A concise, value-packed webinar can be a game-changer in showcasing your expertise and attracting clients. Focus on solving a specific problem, highlighting your unique method, and ending with a call to action that leads to a diagnostic call. This strategy pre-sells your offer and filters out those who are truly ready to commit.
Growing Your Audience
Consistency is key when it comes to audience growth. Focusing on one main platform, I’d create content that educates, inspires, and connects. From sharing client success stories to offering valuable resources and giving a peek into my coaching world, each piece of content would reinforce my unique angle of mastery and build demand for my coaching.
Sign up for the 20-minute training here:
To Sum It All Up
Rebuilding an online coaching business to achieve $10k-$20k monthly earnings involves a blend of strategic planning, deep understanding of your audience, and consistent, value-driven marketing. By focusing on these core areas, you’re setting up a solid foundation for a thriving coaching practice.