Yarel Ramos is a latin TV host and superstar with whom I’ve had the pleasure to work with for a few years already. Here I share the case study for her brand. Hint: you will love what she’s doing!
Yarel and I met when we went to UM (University of Miami) together quite a few years ago (I’m not telling exactly when, haha). We were both studying at the School of Communication and, I could tell from then, that she was meant to do really big things. I wasn’t wrong. Yarel went on to be one of Telemundo’s most influential TV hosts, dedicated to social media and social issues as well. It’s pretty amazing to see the work that she does and how much she has grown her personal brand.
Yarel is also an incredible person with the most beautiful heart. She has dedicated herself to various social causes in a totally selfless manner.
I began developing her brand a few years ago. The logo was created reflecting a lot of the colors that are part of her Mexican heritage. Her culture plays a huge role in who she is, and we wanted to bring that out through her look and feel as much as possible.
These colors are really reflected through her website. It’s all about her fresh personality and sweet style. I really loved the photoshoot she did and took inspiration on those images with flowers in her hair to develop her brand look + feel. Yarel is also about to launch a really amazing online store. For her store, I designed t-shirt and tote designs that really reflect her culture and style. Yarel had incredible ideas and together we designed something beautiful.
Her personal brand has really taken off and having a website through which she can share articles, videos, store and social causes is incredible for her to increase her visibility.
It has been amazing working with Yarel over the years and seeing her personal brand seriously take off and her online presence increasing all over the place! Yarel’s website gets thousands of visitors each month that engage with her through her social media.
