Tecnología TGK
Tecnología TGK is a firm that offers technological and communication solutions to other companies. One of their biggest challenges was competing against giants such as CISCO Systems in their local market, even though they charged a fraction of their price while doing almost the same services. Through branding and correct communication, we were able to change the perception of what TGK offered and reframed it to say they achieved technological solutions that enable companies to be connected and communication to be simpler than ever before. This shift made them gain ground and market share in their local market, even going as fas as raising their prices.